Brooks Returns as Official Apparel for Standard Chartered KL Marathon 2018

SCKLM2018 Pacers to be outfitted by Brooks gear while more than 38,000 runners will receive Brooks SCKLM2018 Running Tees

KUALA LUMPUR, 28 Feb 2018: Official Apparel Sponsor Brooks returns to the Standard Chartered KL Marathon 2018 (SCKLM2018) for the event’s 10th Anniversary, providing more than 38,000 registered runners with Running Tees and outfitting SCKLM2018 Official Pacers with a complete set of running gear.

SCKLM Pacers with Tiew Cheng Tai, Managing Director, Paragon Vest (far left)), Gloria Ng and Victor Tiew

The Standard Chartered KL Marathon (SCKLM) 2018 Pacers will be clad in highly visible bright yellow tops. Out of a total of 29 Official Pacers, 18 were on hand to receive their Pacer kits at a handover ceremony at the flagship Brooks outlet at MyTown in Cheras.

Pacers received their exclusively designed Brooks singlets with Equilibrium Technology, along with a pair of running shorts and shoes. There will be 23 Pacers assisting runners in the Full Marathon category and for the first time, there will also be another 6 Pacers for the Half Marathon category.

Pacing is a crucial element if you want to complete a marathon in your expected time and Pacers play an important role in helping to ensure runners keep to the required pace. New runners especially, find it difficult keeping pace due to inexperience and fatigue, and this is where expert Pacers can provide the right encouragement and motivation to get runners back on track to finish the race in the required time.

“We have been fortunate that our Pacers are usually returning ones,” said Gloria Ng, Director of Dirigo Events, the owner and organiser of the race. “They are all exemplary runners who have a great attitude to running and sacrifice their own race to assist others in reaching their timing goals. We started our Pacing programme for SCKLM2010 and we have 

Pacers who have been with us since then, so we are very grateful for their continued support” she added.

Malcalm Chew and Kelvin Ng are two such runners who have been Pacers for SCKLM since 2010. “From the first time I became a Pacer for SCKLM, I received encouraging feedback from my friends and social media followers. SCKLM was also one of the better organised running events and kept getting bigger and better so it has been an easy decision to come back every year, except for 2014 when I decided to be a runner instead,” said Malcalm.

Kelvin on the other hand, has never missed SCKLM since its inception, and is now part of an exclusive group of runners called the SCKLM Juggernauts, those who’ve participated in every SCKLM since 2009. SCKLM’s 10th Anniversary this year has special significance for him as it will also be his 10th. “I have been running for a while now and feel that I have gained a fair amount of knowledge and experience over the years and I’ve always wanted to share and make my own contribution to the development of running in Malaysia. That’s why I’ve been coming back to SCKLM as a Pacer every year,” said Kelvin.

First-time Half Marathon pacer Munitaran Sundram decided to take the plunge after being a serious competitive runner for more than three decades. “I have a strong passion for new adventures and feel that the time is right to embark on a new one. I want to do my part in giving back to the running community and being a Pacer at SCKLM is a great way to motivate and encourage runners to achieve their personal running goals,” said Munintaran.

“This is a special year for SCKLM as it celebrates its 10th Anniversary so we’re very happy to partner yet again with the Standard Chartered KL Marathon, the premier running event in the country,” said Victor Tiew, Brand Manager, Paragon Vest (Brooks). “We are committed to providing the best possible running experience for SCKLM participants through our innovative apparel and running shoes like the Adrenaline GTS 18 and the new Levitate range with its energised cushioning, quick transitions and intuitive fit. We wish all SCKLM Pacers and participants the best of luck on Race Day,” he added.

For more information and updates on SCKLM, please visit:

Facebook : http://www.facebook.com/SCKLmarathon
Twitter : www.twitter.com/SCKLmarathon

 

Suthan Narayanan | 03.7887.4717 | suthan@dirigo.com.my

 

For more information on Standard Chartered KL Marathon:

 

Gloria Ng | 603.7887.4717 | 2015@kl-marathon.com

For more information on Brooks Malaysia, please visit:

Facebook : https://www.facebook.com/brooksrunningMY/
Instagram : https://www.instagram.com/brooksrunningmy/
Website : http://www.brooksrunning.com.my/

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About the Standard Chartered KL Marathon 2018
Back for the 10th year, the Standard Chartered KL Marathon takes place on Sunday, 8 April 2018. The marathon, owned and organised by Dirigo Events, will see participation from close to 36,000 runners, ranging from elite athletes to first-time distance runners. A truly international event, the Standard Chartered KL Marathon boasts participants from all over Malaysia and over 70 countries. The Standard Chartered KL Marathon 2018 remains Malaysia’s premier running event with top runners competing for a total of USD 125,000 in prize money.

For more information on the Standard Chartered Kuala Lumpur Marathon, please log onto:  http://www.kl-marathon.com/ and http://www.facebook.com/SCKLmarathon.

About Dirigo Events
The Standard Chartered KL Marathon is owned by Dirigo Events Sdn. Bhd, an award-winning event management company founded in 2011 by Rainer Biemans and Gloria Ng. The event not only draws a large number of Malaysian runners, but attracts runners from more than 70 countries around the world. Rainer Biemans and Gloria Ng have a combined experience of over 48 years in executing and creating world-class and impactful events for international clients around the world such as Europe, Brunei, India and Singapore.

Apart from owning the Standard Chartered KL Marathon, Dirigo also organises the Bursa Bull Charge and provides operational services for other mass participation events.

For more information on Dirigo Events, please contact +603 7887 1717 or email dirigo@dirigo.com.my

About Brooks Malaysia
Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. At Brooks Malaysia, we provide a range of in-store services to advise runners and recommend the best running gear to suit their individual running experience. Brooks stores in Malaysia are located in The Curve, Sunway Pyramid, Great Eastern Mall, IOI Putrajaya City Mall, 3 Two Square and My Town in the Klang Valley, and Queensbay Mall Penang and Batu Pahat Mall Johor.

About Paragon Vest
Paragon Vest is a distributor for a range of international sports brands, including Brooks, Kronos, Atlanta, Aetrex, Bodyglide and Polygel, for the Malaysian and Singaporean markets. For 25 years, the company has strived to provide the best possible products and services to fulfil the needs of the sports industry in Malaysia and Singapore.