STANDARD CHARTERED EXTENDS KL MARATHON TITLE SPONSORSHIP Malaysia’s premier distance running event will see bank at the helm till 2022
KUALA LUMPUR, 28 November 2018: Dirigo Events and Standard Chartered Malaysia are pleased to announce a four-year extension to their title sponsorship agreement, taking the Bank’s partnership with the Standard Chartered KL Marathon through year 2022. The 2019 edition of the highly anticipated event will take place on 28 and 29 September and is expected to draw over 38,000 participants.
L-R: Jessica Tan, General Manager UA Sports Malaysia (Under Armour), Engku Isyam, Sponsorship and Activation F&N Beverages (100Plus), Rainer, Abrar, Asthy Lee, Marketing Manager Thong Sia (SEIKO)
Standard Chartered has been the title sponsor of the event since 2009 and celebrated the 10th Anniversary of the bank’s involvement at this year’s event in April. The Standard Chartered KL Marathon’s (SCKLM) 10th Anniversary saw its biggest participation yet with 38,000 participants competing in 10km, Half and Full Marathon distances, with a 5km Fun Run and 1km and 3km Kids categories. The 10th Anniversary event also saw SCKLM being held over two days for the first time to cater to the growing number of runners, and this will continue in the next edition of the race.
“We are extremely pleased to be extending our association with this wonderful sporting event and delighted that we will be able to continue inspiring Malaysians to lead healthy, productive lives,” said Abrar A. Anwar, Managing Director and CEO of Standard Chartered Malaysia at a signing ceremony held today. “Over the last 10 years, SCKLM has grown to become the premier running event in Malaysia, bringing together participants from every state within the country and from over 70 countries. This is largely due to Dirigo’s excellent organisation of the event and we are happy to resume this successful partnership to take this event to even greater heights,” added Abrar.
The 2019 edition of SCKLM will also see the inclusion of new, as well as returning sponsors. SCKLM welcomes Under Armour and Banana Boat as first-time sponsors of the event. Seiko resumes its long-standing sponsorship while 100 Plus returns as beverage sponsor for the next 4 years.
“We are really happy to have secured our title and major sponsors for the 2019 edition of SCKLM well ahead of the event, which gives us ample time to plan and maximise the sponsorship agenda of our partners,” said Rainer Biemans, Project Director of SCKLM and Director of Dirigo Events. “As we persevere in creating a platform for running while bringing together communities to effect positive social change, it is heartening to note Standard
Chartered’s steadfast support and confidence in the event and we are extremely grateful for their continued involvement, as we are of all our sponsors” he continued.
I ran the SCKLM Half Marathon in 2017 as training for my Gold Coast Marathon (GCM). I did just enough, without over-extending myself to finish the back-loaded race, where challenging climbs litter the later stages of the race. This year’s GCM training plan demands discipline not only in sticking to the prescribed training distance but also the paces and on the day of the SCKLM, the plan called for only a 13K. That pretty much determined the distance for my SCKLM participation.
But I procrastinated 15 minutes too long and all the slots were sold out. Such was the popularity of the event. SCKLM is one of the few in-country events where its popularity commensurate with the quality of organization. Fortunately, the organizers continued to have the bloggers in mind, and I managed to secure an entry!
This year’s SCKLM would be its 10th running and the entries were huge – 38,000 across all categories! With the presence of the GCM booth at the race expo, I joined Nick and the teams from TEQ and HTT in providing support over the 3 days. That meant plenty of time-on-feet, on top of Week 6 of marathon training. It was hard but rewarding to be able to help spread the word on GCM. I got off a little early on race eve and got a bit of much needed rest. I had been so busy that I was still deciding on what time I should wake up and get to the train station, but it all got sorted out easily enough.
Because it was just a 10K, I needn’t fret about what to eat or what to wear. In fact, adopting a “training run” mindset meant a simple singlet, shorts and the versatile Elite 9 (in case I decided to kick things up a little), grabbing a chilled bottle of water sans breakfast (nope, not even an energy bar) and driving to the IOI LRT station. I didn’t have to wait long for the complimentary ride and 20 minutes later, I was at Dataran Merdeka witnessing the continuous stream of Half Marathoners heading off. Promptly got down to my 3K warm up and headed into the starting pen and secured a spot 10 feet from the start gantry. Admittedly, I had my doubts about executing a sprint start, as all 10Ks demand, but decided to keep my spot. I’d decided to keep an honest effort in honour of the Dignity for Children Foundation for which I raised funds for. The plan was to run a faster 2nd half with pace ranging between 4:35 to 5:00. That was to give myself a wider window to operate.
Sharp 6:45am and the gun sounded. The course hooked an immediate right to Jalan Dang Wangi and immediately opened up, so the log-jam which I anticipated didn’t happen. Runners had ample road to run. It was years since I ran a 10K race, so I had no expectations and while I had some pace parameters, I ran according to feel. From Dang Wangi, it was a sharp left into Jalan Ampang before a right to
Jalan Sultan Ismail. By the time I got to the MAS Building, the top 3 race leaders were already on the other side. It would be suicidal to pick up the pace any further for me and I was actually enjoying the pace so much it felt rather effortless. The crew, traffic marshals and police were doing a great job and we had the roads pretty much to ourselves. I made sure I clapped back and thanked the crew whenever I could. Once I cleared Jalan P Ramlee and turned back into Jalan Ampang, I was already running alone. The pack of 4 in front was still about 150m in front of me so I bid my time.
Crossing the wide Renaissance Hotel junction, I reeled in 3 and when I got to the Quill Mall, which was the 5K mark, I was in a loose group of 4. This would be the posse which I was glad to be drafting off. I was enjoying myself so much that not once did I peeked at the watch. Then it had to happen – the laces on my right shoe became undone along Jalan Kuching, not far from the Jalan Parlimen roundabout. That brought about some curses and I made sure I triple-knotted the laces before chasing down the pack that had drew away and had built a 100m lead on me. As we all know too well, the climb up Jalan Parlimen can be tough and my stride length and pace dropped a little. Luckily my cadence was still high and with a quick water grab, I overtook 1 tall Caucasian. Just needed to hold on to another K before a long downhill before the final approach to the finish. The Caucasian caught up and passed me but with downhill being my strength, I drew alongside and we ran together down to the National Mosque. I told him to kick for the finish and he asked me to follow. I replied that being on marathon training mode, I was as chuffed with the fact that I was running this pace for this long and urged him to go ahead.
I couldn’t catch the other 3 runners ahead but no one passed me either when I crossed the finish line. And forgot to stop the watch until 5 minutes later! Satisfied would be an understatement. While I was 6 weeks into marathon training, all but 2 workouts had been easy running. The 2 faster workouts were speed intervals (12x400m, 400 recovery, 2K warm up and 2K cool down) and a 10K tempo (at goal marathon pace, 2K warm up and 2K cool down). Back at the recovery area, I caught up with the other guys from our GCM training group who also ran some impressive timings. Then it was a quick departure back for home where family duties await.
It would not be proper to not thank the generous contributors to my fund raising for Dignity for Children Foundation under the Run for a Reason initiative. The total sum collected may not be much, but it was a recognition of the Foundation’s efforts in providing hope to the underprivileged kids among many projects they undertake. To learn more and to support these wonderful folks, click on the link above.
My thanks also to the SCKLM organizers for remembering us bloggers and media reps in your annual biggie and congratulations on a job well executed! The 10th was the best yet!
To my fellow GCM training group folks, let’s keep this momentum up all the way to July 1st!
SCKLM2018 Pacers to be outfitted by Brooks gear while more than 38,000 runners will receive Brooks SCKLM2018 Running Tees
KUALA LUMPUR, 28 Feb 2018: Official Apparel Sponsor Brooks returns to the Standard Chartered KL Marathon 2018 (SCKLM2018) for the event’s 10th Anniversary, providing more than 38,000 registered runners with Running Tees and outfitting SCKLM2018 Official Pacers with a complete set of running gear.
The Standard Chartered KL Marathon (SCKLM) 2018 Pacers will be clad in highly visible bright yellow tops. Out of a total of 29 Official Pacers, 18 were on hand to receive their Pacer kits at a handover ceremony at the flagship Brooks outlet at MyTown in Cheras.
Pacers received their exclusively designed Brooks singlets with Equilibrium Technology, along with a pair of running shorts and shoes. There will be 23 Pacers assisting runners in the Full Marathon category and for the first time, there will also be another 6 Pacers for the Half Marathon category.
Pacing is a crucial element if you want to complete a marathon in your expected time and Pacers play an important role in helping to ensure runners keep to the required pace. New runners especially, find it difficult keeping pace due to inexperience and fatigue, and this is where expert Pacers can provide the right encouragement and motivation to get runners back on track to finish the race in the required time.
“We have been fortunate that our Pacers are usually returning ones,” said Gloria Ng, Director of Dirigo Events, the owner and organiser of the race. “They are all exemplary runners who have a great attitude to running and sacrifice their own race to assist others in reaching their timing goals. We started our Pacing programme for SCKLM2010 and we have
Pacers who have been with us since then, so we are very grateful for their continued support” she added.
Malcalm Chew and Kelvin Ng are two such runners who have been Pacers for SCKLM since 2010. “From the first time I became a Pacer for SCKLM, I received encouraging feedback from my friends and social media followers. SCKLM was also one of the better organised running events and kept getting bigger and better so it has been an easy decision to come back every year, except for 2014 when I decided to be a runner instead,” said Malcalm.
Kelvin on the other hand, has never missed SCKLM since its inception, and is now part of an exclusive group of runners called the SCKLM Juggernauts, those who’ve participated in every SCKLM since 2009. SCKLM’s 10th Anniversary this year has special significance for him as it will also be his 10th. “I have been running for a while now and feel that I have gained a fair amount of knowledge and experience over the years and I’ve always wanted to share and make my own contribution to the development of running in Malaysia. That’s why I’ve been coming back to SCKLM as a Pacer every year,” said Kelvin.
First-time Half Marathon pacer Munitaran Sundram decided to take the plunge after being a serious competitive runner for more than three decades. “I have a strong passion for new adventures and feel that the time is right to embark on a new one. I want to do my part in giving back to the running community and being a Pacer at SCKLM is a great way to motivate and encourage runners to achieve their personal running goals,” said Munintaran.
“This is a special year for SCKLM as it celebrates its 10th Anniversary so we’re very happy to partner yet again with the Standard Chartered KL Marathon, the premier running event in the country,” said Victor Tiew, Brand Manager, Paragon Vest (Brooks). “We are committed to providing the best possible running experience for SCKLM participants through our innovative apparel and running shoes like the Adrenaline GTS 18 and the new Levitate range with its energised cushioning, quick transitions and intuitive fit. We wish all SCKLM Pacers and participants the best of luck on Race Day,” he added.
For more information and updates on SCKLM, please visit:
About the Standard Chartered KL Marathon 2018 Back for the 10th year, the Standard Chartered KL Marathon takes place on Sunday, 8 April 2018. The marathon, owned and organised by Dirigo Events, will see participation from close to 36,000 runners, ranging from elite athletes to first-time distance runners. A truly international event, the Standard Chartered KL Marathon boasts participants from all over Malaysia and over 70 countries. The Standard Chartered KL Marathon 2018 remains Malaysia’s premier running event with top runners competing for a total of USD 125,000 in prize money.
About Dirigo Events The Standard Chartered KL Marathon is owned by Dirigo Events Sdn. Bhd, an award-winning event management company founded in 2011 by Rainer Biemans and Gloria Ng. The event not only draws a large number of Malaysian runners, but attracts runners from more than 70 countries around the world. Rainer Biemans and Gloria Ng have a combined experience of over 48 years in executing and creating world-class and impactful events for international clients around the world such as Europe, Brunei, India and Singapore.
Apart from owning the Standard Chartered KL Marathon, Dirigo also organises the Bursa Bull Charge and provides operational services for other mass participation events.
For more information on Dirigo Events, please contact +603 7887 1717 or email email@example.com
About Brooks Malaysia Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. At Brooks Malaysia, we provide a range of in-store services to advise runners and recommend the best running gear to suit their individual running experience. Brooks stores in Malaysia are located in The Curve, Sunway Pyramid, Great Eastern Mall, IOI Putrajaya City Mall, 3 Two Square and My Town in the Klang Valley, and Queensbay Mall Penang and Batu Pahat Mall Johor.
About Paragon Vest Paragon Vest is a distributor for a range of international sports brands, including Brooks, Kronos, Atlanta, Aetrex, Bodyglide and Polygel, for the Malaysian and Singaporean markets. For 25 years, the company has strived to provide the best possible products and services to fulfil the needs of the sports industry in Malaysia and Singapore.